Boston
Hospitality.
Six years of brand, print, and social creative for four independent Boston restaurants and cafes. Menus, logos, websites, social, email, and everything in between.
Menu Design
Designed seasonal and evergreen menus across three clients — balancing brand voice, legibility, and print production constraints. Formats ranged from large bi-fold dine-in menus to event-specific one-pagers. Updates were ongoing as menus changed throughout the year.
Clients: Savin Bar + Kitchen, McKenna’s Cafe, West on Centre
Brand Identity
For Savin Bar + Kitchen, I built the brand from nothing — identity system, typography, color, and voice. For McKenna’s Cafe and Savin Scoop, I maintained and evolved existing brands, keeping everything consistent across channels and formats over multiple years.
Ground-up: Savin Bar + Kitchen | Stewardship: McKenna’s Cafe, Savin Scoop
Logos
Logo work across three clients. Savin Bar + Kitchen’s mark was created from scratch as the anchor of a full brand launch. McKenna’s Cafe and Savin Scoop logos were refined and applied consistently across print, digital, and signage as part of ongoing brand stewardship.
Clients: Savin Bar + Kitchen, McKenna’s Cafe, Savin Scoop
Social Media
Created and managed social content for Savin Bar + Kitchen, McKenna’s Cafe, and Savin Scoop on Facebook and Instagram. Built Savin’s presence from zero. For Savin Scoop, produced recurring Flavor of the Month flyers — each themed to the flavor with its own visual treatment while staying on-brand.
0 → 3,700+ Savin Bar + Kitchen | 400 → 3,200 McKenna’s Cafe | 1,300+ Savin Scoop
Web Design
Built and maintained websites for Savin Bar + Kitchen, McKenna’s Cafe, and Savin Scoop — keeping each on-brand and current with seasonal menu updates, event promotions, and content changes. Sites needed to be easy for clients to reference and visually consistent with all other brand touchpoints.
Clients: Savin Bar + Kitchen, McKenna’s Cafe, Savin Scoop
Print & Promo
Event flyers, promotional materials, loyalty cards, and seasonal inserts across all four clients. Much of this work had fast turnarounds — a holiday promo, a themed event night, a new flavor launch. The brand systems had to be tight enough to produce quality work quickly without losing consistency.
Clients: Savin Bar + Kitchen, McKenna’s Cafe, Savin Scoop, West on Centre
