Web & Digital Experience.
Sites built to do something. From healthcare platforms to real estate portals, every project here had a real business problem behind it and a measurable result on the other side.
Your ADH Website
The Your ADH website was the final piece of an 8-week brand build. By the time we got to the web design, the identity system was locked, the color palette was defined, and the language had been established through stakeholder interviews. The job of the site was to carry all of that into a digital experience that worked for two very different audiences.
The first audience was families. People making a difficult decision about care for an elderly or disabled loved one. They needed to feel trust immediately and find the information they needed without friction. The second audience was potential clients, individuals who would be coming through the door every day and needed to feel welcomed before they even arrived.
The WordPress build was structured around both. Clean information architecture, warm photography-led layouts, and a mobile-first experience that reflected the brand values established in the research phase. Every design decision tied back to the same five keywords the brand was built on: warm, passionate, compassionate, care, safe.
Information Architecture
Mapped content to audience needs. Families needed trust signals and program details. Clients needed to feel welcomed and safe.
Design
Figma wireframes and visual design built directly from the brand system. No new visual decisions, just the brand applied consistently at every breakpoint.
WordPress Build
Custom WordPress implementation with a structured content model so staff could update pages without breaking the design.
Handoff
Documentation and training delivered so the internal team could manage content independently from day one.
Vitra Health
Vitra Health operates in a space where trust is everything. MassHealth home care is a compliance-heavy, emotionally sensitive industry, and the digital work had to reflect that. The website, landing pages, and newsletters were all built with the same goal: communicate credibility to two different audiences without making either one feel like they were reading a legal document.
The website served as the primary hub, structured for both families seeking care and referring providers. Landing pages were built for specific service lines and intake flows, designed to convert visitors who arrived from paid channels. The newsletter program kept current clients and partners informed and reinforced the brand consistently over time.
The combined digital strategy drove 120% year-over-year web traffic growth. More importantly, it gave a growing organization something credible to point to in every conversation with a new client or referral partner.
Audience & Content Strategy
Mapped the two audience paths through the site. Defined content priorities for each, from intake information for families to referral details for providers.
Website Design & Build
WordPress site with clear navigation for both audiences. Trust signals, service information, and contact pathways prioritized throughout.
Landing Pages
Service-specific landing pages built to convert paid traffic. Each page focused on a single action with minimal distraction and strong calls to action.
Newsletter Program
Recurring email design and layout for client and partner communications. Consistent with the brand system, optimized for readability across email clients.
Tribe Management
Tribe Management came in with a growth problem. They had a solid service offering for property owners in the Boston area but the digital work was not converting. The website existed but was not built to do anything specific, and there was no paid strategy to bring in new clients at scale.
The approach was conversion-first from the start. The website was rebuilt around a clear value proposition for property owners, with landing pages designed specifically for paid ad traffic. Each page had one job: get the visitor to take the next step. No distractions, no competing calls to action, just a focused path from click to contact.
The results were real. An 80% conversion rate on the landing pages helped grow their client base from 10 to over 150. The digital infrastructure became one of the primary drivers of the company’s growth during that period.
Conversion Audit
Identified why the existing site was not converting. Weak value proposition, no clear path to action, and landing pages that competed with the main site for attention.
Website Rebuild
New WordPress site built around the property owner audience. Clear value proposition, trust signals, and a contact flow that removed every unnecessary step.
Landing Page System
Dedicated landing pages for paid traffic, each built around a single service and a single action. Designed to match the ad creative so there was no disconnect between the click and the page.
Ad Creative
Paid ad creative designed alongside the landing pages so the visual and messaging continuity drove higher conversion from the first touchpoint.
At Home
At Home operates across two distinct sides of the real estate business: sales and rentals on one side, property management on the other. Each side had its own audience, its own goals, and its own digital needs. The solution was two purpose-built sites that shared a visual language but served completely different functions.
athomeboston.com was built for buyers, renters, and sellers. The core challenge was integrating live MLS and IDX listing data so visitors could search real inventory directly on the site without being redirected to a third-party portal. The search experience was built to feel native, keep users on the site, and surface listings in a way that matched the brand.
athomemgmt.com served property owners looking for management services. A cleaner, more conversion-focused experience built to communicate the value of working with At Home and move visitors toward getting in touch.
Audience Separation
Defined the distinct audiences for each site. Buyers and renters needed search and discovery. Property owners needed credibility and a clear path to contact.
MLS / IDX Integration
Connected athomeboston.com to the live MLS database via IDX. Built the listing search and property detail pages to feel native to the brand, not bolted on.
WordPress Build
Both sites built on WordPress with shared visual DNA but independent content structures. Each one optimized for its own audience and conversion goal.
Handoff
Documentation delivered for both sites so the team could manage listings, update content, and maintain the brand without ongoing design support.
McKenna’s Café
McKenna’s Café is a neighborhood institution in Dorchester. The site needed to feel like the café itself: warm, unpretentious, and genuinely local. Not a template that could belong to any coffee shop anywhere, but something that felt specific to this place and this community.
The build was ground-up on WordPress, designed mobile-first because the majority of traffic was coming from phones. Menu layouts were built to be readable and easy to update without a designer involved. The overall experience was built to carry the brand identity into a digital space that felt consistent with everything else we had built for them.
The site became part of a broader digital presence that grew their social following from 400 to 3,200. The web and social work reinforced each other, with the site serving as the hub that social content pointed back to.
Content Audit
Identified what the site needed to do: menu display, hours, location, and a way for new visitors to understand the vibe before they walked in.
Mobile-First Design
Wireframes started at 375px and expanded up. The experience on a phone was the priority, since that was where most of the traffic was coming from.
WordPress Build
Clean, fast WordPress implementation with an easy-to-update menu section so staff could make changes without touching any code.
Social Integration
Site designed to work in tandem with the social presence, with consistent visual language and shared content that drove traffic between the two.
Design decisions
with reasons.
Brand before build
Every site starts with the brand: voice, positioning, audience. Visual design follows from there, not the other way around.
Mobile first, always
Most traffic is mobile. Layouts are designed for the small screen first and expanded up, never squeezed down after the fact.
Built for the client to own
WordPress builds are structured so clients can update their own content without breaking anything. Every handoff includes documentation.
Got a site
that needs work?
Whether it is a ground-up build or a site that is underperforming, let’s talk about what it needs to actually do its job.