Creative Lead / Brand Designer

Led the creative direction and visual storytelling across all marketing channels, including social media, email campaigns, websites, print materials, and video content. Developed a cohesive brand identity and maintained visual consistency by creating comprehensive brand guidelines and design systems. Increased user engagement and lead generation through strategically designed digital campaigns, resulting in measurable growth in client enrollment and brand awareness. Collaborated directly with internal teams to streamline the creative production process, improving content delivery times and increasing overall operational efficiency.

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, Figma