Senior Brand Designer & Digital Content Specialist

Designed and developed a full visual identity system, including logo creation, typography selection, color palettes, and comprehensive style guidelines. Managed and consistently updated the website to align with evolving brand strategies and enhance user experience. Created promotional assets like event posters, flyers, merchandise, and engaging digital graphics. Significantly boosted audience engagement through targeted content strategies, achieving a 40% increase in interaction. Implemented structured design systems and asset management practices, streamlining workflow efficiency and reducing project turnaround time.

Software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Figma, WordPress, Adobe XD