Your ADH Project
Brand identity, website, and marketing system designed in-house for an Adult Day Health program, built to support clarity and trust for caregivers and families.
A unified brand system designed to create trust and clarity across caregiver-facing touchpoints.
Project snapshot
- Role: In-house Brand & Digital Designer
- Timeline: ~8 weeks (mid-Oct → mid-Dec)
- Scope: Identity, website, print, campaign assets
- Tools: Adobe CC, Figma, WordPress
The brief
Your ADH is an Adult Day Health program designed to support caregivers in need of respite and the individuals they care for. The goal was to create a clear, welcoming identity that could communicate trust, care, and accessibility to families navigating complex decisions.
My role
In-house Brand & Digital Designer
I led the brand design in-house, partnering closely with internal stakeholders to define the logo and overall visual identity for Your ADH. With limited upfront direction, I translated early goals into a clear, approachable system that could scale across digital and print. From strategy through execution, I designed the website and supporting materials to ensure consistency, accessibility, and trust across every caregiver-facing touchpoint.
Responsibilities
- Brand strategy and visual identity system development
- Logo design and refinement with stakeholder feedback
- Website design and build in WordPress
- Print and marketing collateral for launch
- Art direction across digital and physical touchpoints
