Your ADH Project
Brand identity, website, and marketing materials for an in-house Adult Day Health program
A unified brand system designed to create trust and clarity across caregiver-facing touchpoints.
Project snapshot
- Role: In-house Brand & Digital Designer
- Timeline: ~8 weeks (mid-Oct → mid-Dec)
- Scope: Identity, website, print, campaign assets
- Tools: Adobe CC, Figma, WordPress
The brief
Your ADH is an Adult Day Health program designed to support caregivers in need of respite and the individuals they care for. The goal was to create a clear, welcoming identity that could communicate trust, care, and accessibility to families navigating complex decisions.
My role
I led the brand design in-house, working closely with stakeholders to define the logo and overall visual identity. From there, I carried the system through execution, designing the website and supporting print materials to ensure consistency across digital and physical touchpoints.
Scope: Brand identity, logo design, website design, marketing collateral, art direction, campaign assets
Software: Adobe Photoshop, Illustrator, InDesign, Figma, WordPress